Thousands of small and medium sized businesses use Facebook as a cost-efficient tool to connect with potential customers. The remarkable success of Facebook as a marketing tool can be attributed to its ability to target user groups based on specific demographies. Facebook ads appear before the right kind of users because their interests and location are taken into account before displaying the advertisement. This means that the ads target the people most likely to need or use the service.
How does Facebook marketing work?
A Facebook ad campaign for your business is one of the most effective ways for you to target potential customers in your area. When someone clicks on your Facebook ad, they will be directed to your website. For example, as an electrician, plumber, or builder, you might target the homeowners renovating in your area. You can do this for as long as you want. Facebook ad campaigns can go for a day to an unlimited period, depending on your budget (note that our packages to manage the campaigns are month to month).