Trades Online Marketing

At Trades Web Design, building a website is often just the beginning of the online journey.

Tradespeople use their websites for different purposes. Some use theirs as a demonstration of their experiences when tendering; some simply as a repository to refer prospective clients to, however increasingly trade businesses are using their website as their main marketing tool.

This last option is where we come in. Our goal is to ensure that your prospective customers can find you when searching for your type of service using Google, Bing and Yahoo (and not your competition). Our comprehensive SEO, email marketing, and social media services have helped many different trades stand out from the rest and we are here to do the same for you.

With new websites being added to the internet every day, getting your new website on to the first page – or first position – of online search results is a separate task. Simply just having the website itself is usually not enough. In retail for example, a clothing retailer’s new website might be competing against the monolithic sites of international corporations like Target, or H&M for a first page position.

Trades however are a different industry, and while it is often still competitive, a sustained effort can usually push you through the competition to get you to where the money is.

To get your business heading in the right direction, and together with a well designed website, we can implement a number of online marketing tools that can help get customers coming through the door, or picking up the phone.

An official Google Premier Partner

As experts in pay-per-click (PPC) Google AdWords and search engine optimisation (SEO) for many different trades across Australia, we use the latest and best strategies that agree 100% with Google’s rules. It’s worth mentioning that there are shonky operators out there which might promise great results but use methods that try to ‘cheat’ the system, and when they inevitably get caught out all that work is lost.

SEO: Website optimisation for your most critical keywords is one of our core areas of expertise. To ensure better rank in search engines such as Yahoo, Google, or Bing, it is necessary to carry out certain alterations to the website. Please get in touch with us to work out a comprehensive plan that will bring loads of traffic to your trades website without breaking your bank.

PPC Marketing: If you are looking to receive a huge number of visitors to your trades website, Pay Per Click marketing is certainly one of the most effective avenues for you. Our experts can provide a cost-efficient solution to all your problems related to website traffic by creating and managing a high-performing Google AdWords campaign.

Facebook Ads: Facebook can be a unique marketing tool because of its demography based targeting of the users. We can help you make the most of this enormously powerful social media platform to attract new customers and build a robust brand identity.